Tata\u2019s daring in the low cost car has invited trouble from the Indian car giant Maruti, who is delving into marketing strategy with its pinnacle brands \u2013 Alto and 800. From next April, Maruti may enter into this low priced segment with a sharpened two edged weapon of price factor \u2013 to reduce the cost of Alto to close to that of Maruti 800. So far 800 has provided Maruti the feeding of its entire market \u2013 particularly the entry level \u2013 To meet the demands of the customers\u2019 preference Maruti is on the verge of upgrading Alto with the advanced K-series engine, dignified design and stylistic features- all @ Rs3 lakhs probably. Maruti is to feel contented with a minimum of 60000 \u2013 70000 units per year.<\/p>\n
Maruti believes that the cut in the price of Alto would fetch high volumes superceding 800. For this new low cost version of Alto, Maruti has already launched its \u201cone gram one component\u201d policy by which the entire car will be reduced in its weight too. This would make Alto nearer to either Maruti 800 or still closer to Nano.
\nThe customers would have to choose between \u2013 800 and Alto \u2013 rather than other low cost cars. The strange thing about Alto is, even at its current price, an approximate 20000 units are sold a month. This has, on the other hand, reflected the fall in the sales of pet model 800. As a consequence, Maruti is to feed the 800 with BS IV norms. With this strategy Maruti has earmarked 12 cities in the country including Mumbai, Delhi and nine other, wherein 800 would not run its show from April 2010. Choose between the best while you read between the lines.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tata\u2019s daring in the low cost car has invited trouble from the Indian car giant Maruti, who is delving into marketing strategy with its pinnacle brands \u2013 Alto and 800. From next April, Maruti may enter into this low priced segment with a sharpened two edged weapon of price factor \u2013 to reduce the cost … <\/p>\n