{"id":2401,"date":"2008-07-05T14:13:55","date_gmt":"2008-07-05T08:55:55","guid":{"rendered":"http:\/\/www.vicky.in\/blog\/?p=2401"},"modified":"2008-07-06T11:26:41","modified_gmt":"2008-07-06T06:08:41","slug":"mitsubishi-to-driveearth","status":"publish","type":"post","link":"http:\/\/www.vicky.in\/blog\/mitsubishi-to-driveearth\/","title":{"rendered":"Mitsubishi to Drive@earth"},"content":{"rendered":"<p><a href=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2008\/07\/mitsubishi_new_tag_line.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-2408\" title=\"mitsubishi_new_tag_line\" src=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2008\/07\/mitsubishi_new_tag_line.jpg\" alt=\"\" width=\"181\" height=\"207\" \/><\/a>Mitsubishi Motors has announced a new global tagline which will be used across the world. The tagline, \u201cDrive@earth,\u201d will is intended to convey two major themes.<\/p>\n<p>Drive@earth means that automobiles connect us to the world. Mitsubishi\u2019s 4WD legacy has catapulted a generation of drivers to every corner of the earth, from desert dunes to city streets. Rally-tested toughness, performance and reliability make Mitsubishi Motors a trusted name on five continents. Through this trust, Mitsubishi vehicles forge a connection to customers, to communities, and ultimately to the natural world around us.<\/p>\n<p>Second, Drive@earth means a new emphasis on environmental issues. It is the simple recognition that no enterprise \u2014 automotive or otherwise \u2014 makes sense without the context of a healthy planet. With climate change and dwindling oil reserves on the minds of drivers around the world, automakers have a special responsibility. MMC sets as its ideal the synergy between dynamic and environmental performance, and will continue to develop technologies \u2014 such as the zero-emissions i MiEV electric vehicle \u2014 that show as much care for the environment outside as for the occupants within.<\/p>\n<p>The new tagline acts as a bridge between the company\u2019s heritage and its future. Launched in this, the first year of MMC\u2019s post-revitalization business plan, Drive@earth is an announcement of the company\u2019s renewed focus, and a symbol of its intention to build a new era of sustainable partnership.<\/p>\n<p>Mitsubishi&#8217;s new tagline will be introduced first in Japan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mitsubishi Motors has announced a new global tagline which will be used across the world. The tagline, \u201cDrive@earth,\u201d will is intended to convey two major themes. Drive@earth means that automobiles connect us to the world. Mitsubishi\u2019s 4WD legacy has catapulted a generation of drivers to every corner of the earth, from desert dunes to city &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/www.vicky.in\/blog\/mitsubishi-to-driveearth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mitsubishi to Drive@earth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[288,1548,1066,1547,916,149,255,1550,1549],"_links":{"self":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/posts\/2401"}],"collection":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/comments?post=2401"}],"version-history":[{"count":0,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/posts\/2401\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/media?parent=2401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/categories?post=2401"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/tags?post=2401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}