{"id":18953,"date":"2013-12-24T14:58:34","date_gmt":"2013-12-24T09:28:34","guid":{"rendered":"http:\/\/www.vicky.in\/blog\/?p=18953"},"modified":"2013-12-24T15:00:28","modified_gmt":"2013-12-24T09:30:28","slug":"hyundai-plans-to-launch-equus-and-veloster-in-india","status":"publish","type":"post","link":"http:\/\/www.vicky.in\/blog\/hyundai-plans-to-launch-equus-and-veloster-in-india\/","title":{"rendered":"Hyundai plans to launch Equus and Veloster in India"},"content":{"rendered":"<p>South Korean automaker, Hyundai plans to launch its flagship luxury models in India. Hyundai wants to enter the luxury car segment in India with its luxury cars like Genesis sedan, luxury saloon and Veloster Sports hatchback.<\/p>\n<p><a href=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/2014-hyundai-equus.jpg\"><img loading=\"lazy\" src=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/2014-hyundai-equus.jpg\" alt=\"2014-hyundai-equus\" width=\"500\" height=\"332\" class=\"aligncenter size-full wp-image-18955\" srcset=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/2014-hyundai-equus.jpg 500w, http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/2014-hyundai-equus-300x199.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>It is expected that Hyundai to display the Equus at the upcoming Auto Expo 2014 which is the most expensive model. Equus is currently available in the countries like South Korea, North America, China and the West Asia. Hyundai will have to compete with the brands such as BMW, Audi, Jaguar and Mercedes-Benz.<\/p>\n<p><a href=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-1.jpg\"><img loading=\"lazy\" src=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-1.jpg\" alt=\"hyundai-equus-interior-1\" width=\"492\" height=\"350\" class=\"aligncenter size-full wp-image-18956\" srcset=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-1.jpg 492w, http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-1-300x213.jpg 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/a><\/p>\n<p>Hyundai Spokesperson said, \u201cWe are studying the luxury space right now, though there is nothing definite yet. Apart from Equus, there are more luxury models in the Hyundai range. However, we will need a different network to sell these cars. We are gauging customer acceptance of Hyundai\u2019s luxury car range and then we will take a decision.\u201d<\/p>\n<p><a href=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-2.jpg\"><img loading=\"lazy\" src=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-2.jpg\" alt=\"hyundai-equus-interior-2\" width=\"492\" height=\"350\" class=\"aligncenter size-full wp-image-18957\" srcset=\"http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-2.jpg 492w, http:\/\/www.vicky.in\/blog\/wp-content\/uploads\/2013\/12\/hyundai-equus-interior-2-300x213.jpg 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/a><\/p>\n<p>\u201cThe luxury car market requires a very different end-to-end long-term strategy in terms of marketing and channel partners. One school of thought is that it will be tough to establish a new brand, but we have been heading towards the premium end progressively with new launches like the Verna, Elantra and Sonata\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Korean automaker, Hyundai plans to launch its flagship luxury models in India. Hyundai wants to enter the luxury car segment in India with its luxury cars like Genesis sedan, luxury saloon and Veloster Sports hatchback. It is expected that Hyundai to display the Equus at the upcoming Auto Expo 2014 which is the most &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/www.vicky.in\/blog\/hyundai-plans-to-launch-equus-and-veloster-in-india\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hyundai plans to launch Equus and Veloster in India&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/posts\/18953"}],"collection":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/comments?post=18953"}],"version-history":[{"count":3,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/posts\/18953\/revisions"}],"predecessor-version":[{"id":18959,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/posts\/18953\/revisions\/18959"}],"wp:attachment":[{"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/media?parent=18953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/categories?post=18953"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.vicky.in\/blog\/wp-json\/wp\/v2\/tags?post=18953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}