Mahindra today announced the launch of Genio – pick-up variant of Xylo. The Genio pick-up is priced at Rs 4.99 lakh for the BS-III variant (ex-showroom Navi Mumbai). 1.2 tonne pickup will also be powered by the same mDi CRDe motor from the Xylo D2, but in a detuned state. The motor now produces 75bhp, 20bhp less than the Xylo D2, while the max torque remains identical at 22kgm.<\/p>\n
Speaking at the launch, Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, M&M said, \u201cThe Genio is a result of extensive consumer insight which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for businessmen, traders and SMEs. I am confident that it would be a game changer for the pickup segment in times to come.\u201d<\/p>\n
Mahindra already has its Bolero pick-up doing duty in the segment, which the manufacturer dominates with 75 percent market share. The segment has seen a growth of 5 percent in the pervious year and is expected to grow in double digits this year. The underperforming segment which had seen no new launches for the last four years \u2013 the most recent being the Bolero pick-up \u2013 needed fresh products to help it grow. The newly launched Genio will now directly compete with the Tata 207 Di.<\/p>\n
The Genio is available in BS-IV variant as well which will be around Rs 15000-18000 dearer than the BS-III version. Offered in four attractive colour options \u2013 Silver Shine, Diamond White, Marvel Granite and Skyline Blue, the Genio will be available across 70 dealerships at the time of the launch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mahindra today announced the launch of Genio – pick-up variant of Xylo. The Genio pick-up is priced at Rs 4.99 lakh for the BS-III variant (ex-showroom Navi Mumbai). 1.2 tonne pickup will also be powered by the same mDi CRDe motor from the Xylo D2, but in a detuned state. The motor now produces 75bhp, … <\/p>\n