The Blood rivalry in the offing

Not withstanding the ever increasing sale by Hero Honda, the sibling Honda Motor is pinning hope on the launch of 200cc bike. After the launch of Unicorn CB Dazzler, the company is eyeing on the increase of its market share. The company’s better performance in the entry-level segment is a poser to Hero Honda’s domination(64%). Hero Honda increased its share with the launch of CB Twister. HMSI is to counter the likes of Karizma and Karizma ZMR by launching a 200cc bike.

The officials from the Indian camp and the apex body are in the lurch of continuous talks for improving the product line up in India. The CEO of HMSI is quite calculative to mention that opportunities are there to prevail in all segments of motorcycles and scooters, the company may look for particular range. The cost of Hero Honda’s Hunk is Rs57775 and CBZ Xtreme is Rs58550. But Honda’s CB Unicorn is Rs59285 and CB Unicorn Dazzler is Rs62900. Despite the packed range of products from HMSI, Hero Honda is the market leader as HMSI has its extended presence up to 150cc alone. HMSI is assessing a possible a la Karizma and another model during this year. Karizma, 225cc costs Rs78900 and Karizma ZMR coming with fuel injection tech costs Rs98200.

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