Nissan

The small car segment in India will soon see the arrival of yet another premier Nissan with its Micra [images]. Slated for July, the launch will be held on 14th to be rolled out by Nissan Motor India, the subsidiary of Nissan Japan. According to the industry analysts, Nissan’s Micra may cost Rs4 lakhs (hatchback) based on the version told by Nissan itself- the car may counter Maruti’s Swift, Hyundai’s i10 and i20 which are in the price range of Rs3.44 –R6.95 lakhs. Nissan began the bookings for Micra once the Bollywood fame Randhir Kapoor was focused the brand ambassador. There are 1049 bookings, said the company. The company’s CEO&MD for India said the response shown to Micra has made the company make penetrating entry after the formal launch next month. The Chennai unit will be tuned to produce 80000 units of Micra meant for domestic and export markets. Micra will be exported to 100 countries spread in Europe, Middle-East and Africa. Nissan plans to produce Micra in five countries China, Thailand, India and Mexico while the fifth one to be located soon. Nissan’s immediate target for the Indian market will be 1lakh units by 2013, which will include Micra and nine new launches.

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