The Italian car manufacturer Fiat has started fueling its market by launching more products in India. The move is to meet the changing atmosphere in the Indian scenario, said the company’s official responsible for International Operations. The target segment is small car which has been on the rise in the Indian market and Fiat’s idea is to introduce car with 3.7-3.8m long at Rs3.5-4 lakh.
Cars less than 4 meters long with 1.2 liter petrol engine and 1.5lit diesel engines constitute the major segment in India by availing excise duty relief of 8%. Hence it is no wonder that major companies opting this small car for their main business. Fiat’s small car will be available in another 2 years to be delivered from it Ranjangaon plant in Pune in association with Tata Motors.
Currently the company is in the field with its Grande Punto and Linea as the small car is aimed at boosting the sale volume. With India as a base for cheaper mode of vehicles the products will be exported to major countries like South Africa and East Africa apart from ASEAN segment.
The Fiat’s move will envisage new strategy for more business which has already started paying the dividends from its Kurla plant by Uno. This car had already received bookings of 3 lakhs and is in stiff competition with Maruti Zen. But the hiccup in production shattered the business much by which Palio could compensate.
Now Fiat is concentrating more on more dealers and providing an entirely new driving experience. Fiat is more comfortable with its association of Tata and having sensed the base of India, it is time now for revamping its foothold. The small car will be a blessing in disguise for Fiat, as the volume may surpass the expectations.