Jaguar and LandRover eyes India

Struggling automakers Jaguar and LandRover plans to bring their models into India at the earliest. “We’re still finalising plans, but the likelihood is within a few months. I can’t be more precise simply because the exact timing will be dependent on how the planning goes,” a JLR spokesperson said. The spokesperson added Tata Motors would be the distributor of these brands in India. Though auto enthusiast may give heartning welcome to these legendary models, the acceptability of the customers is under question. Since both the brands plans to import the models as a CBU (Completely Built Unit) which means it will attract a heavy import duty of 110% and it will double the cost. When BMW,Mercedes and Audi are being assembled in India, JLR models would the cost advantage to the locally assembled models. “Because our volume will initially be fairly low, it will be a case of seeing how things develop. Who knows what could happen in the future if there is a strong demand? For the foreseeable future, though, we will be concentrating on establishing the brands properly in India,” said the JLR spokesperson.

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