Having settled with the market growth, Hyundai’s India strategy seems to bolster its morale by adding new products in near future. The company’s 3millionth car was recently released, a mark of its entry into the Indian operations some 12 years ago. The CEO and MD of the company said that Hyundai believed in the philosophy of new design allied with cutting-edge technology. The products, thus, will invite fierce competition from other products, he remarked. The company’s Director for Sales and Marketing stressed that the new products will earmark the growth range of Hyundai in coming years. However, no concrete details about the product range were disclosed except the superior technology aspect.
The 3millionth mark was highlighted with the launch of a promotional program containing three features- Maintenance Program for zero expenditure on maintenance for three years / 50000kms whichever earlier. Motor Assurance Program enables net insurance coverage along with a coverage for a group of five co passengers eligible for Rs2 lakh each. The Warranty Program facilitates for extending the warranty to the third year/ 60000km . In addition the program extends free roadside assistance eligible for two years. Hyundai said the scheme will be eligible for the buyer/owners of Santro and i10 during the period August 5-25 2010.
There is an exchange scheme under which the owners of Hyundai cars can avail Rs15000 and other car owners Rs12000 when they purchase a Santro or i10.