Hero Motocorp plans to launch a 250cc sports bike in India in 2014 inorder to withstand its top position in the domestic market. Through this high-end bike, the company plans to enter into the overseas market.
Sources informed that Hero Motocorp has started working on the 250cc sports bike, which is expected to start selling in 2014. A person directly involved with the project informed that the product will be well-researched and futuristic in nature.
He also said that even as market research is underway, a prototype of the bike is ready. However, it’s subject to alterations as the taste of Indian two-wheeler consumers is expected to change dramatically with the country’s per capita income growing at a rapid pace.