Bike on the lines of Nano

Hero Honda might hit the headlines soon if it announces the launch of motorbikes at the lowest possible price, say Rs20000. The motif behind this is to offer a bike with all quality at an easily affordable price. Hero Honda and Hero Motors are in the process for this which may find its way in a year from now. The price of the bike may depend upon the reciprocity to the huge volume of investment, at least 5lakh units a year.

Though Hero Honda rules the two wheeler segment, it needs to penetrate the rural segment with the low-entry model. The rural segment, which currently contributes 40% of net sales, is expected to increase to 45% this year.

Leave a comment

Your email address will not be published.