Sensing the risks involved in the busy car market, Bajaj has thrown open its option to enter the car market under the platform of Renault. The chairman Rahul Bajaj categorically claimed that his company is not desirous of entering into car market which consists of 14 companies offering 25-30 models. The minimum required sale for …
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Bajaj plays the fiddle with brand strategy 2
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
Continue reading “Bajaj plays the fiddle with brand strategy 2”
Bajaj plays the fiddle with brand strategy
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
Continue reading “Bajaj plays the fiddle with brand strategy”
Bajaj testifies the Pulse and Discovers the market
The future months will see more models of Pulsar and Discover rushing out the Bajaj plant. At the same time, there is equal spirit in phasing out of existing models as the company has already locked the handbars of 4 models in just 4 months. The reason cited is the less demand for these models- …
Continue reading “Bajaj testifies the Pulse and Discovers the market”
Pulsar to pulsate Bajaj
With the launch of its Pulsar 135LS, Bajaj is aiming high to wrest a substantial share in the 125-150cc segment in India. The segment is currently in the hands of Hero Honda, India Yamaha and Honda Motorcycle and Scooter India. Pulsar 135LS is the next in the Pulsar series – Pulsar 220, Pulsar 150cc and …