India’s second largest two wheeler company Bajaj is greasing its exchequer with a price rise for its products. The company cites the rise of price in raw materials and the rise in the products may be from Rs800- Rs1000. Bajaj is sending communication to its dealers in this regard. Already Hero Honda has increased price …
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Bajaj-KTM here by year end
Bajaj has entered into a pact with KTM for rolling down global bikes in India. Notwithstanding the run away success of its indigenous brand Pulsar 220, Bajaj is keen on securing a brand image on par with Honda, Yamaha, Suzuki. The new deal is to come out with an entry level motorcycle – 125cc – …
Bajaj plays the fiddle with brand strategy 2
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
Continue reading “Bajaj plays the fiddle with brand strategy 2”
Bajaj plays the fiddle with brand strategy
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
Continue reading “Bajaj plays the fiddle with brand strategy”
Bajaj testifies the Pulse and Discovers the market
The future months will see more models of Pulsar and Discover rushing out the Bajaj plant. At the same time, there is equal spirit in phasing out of existing models as the company has already locked the handbars of 4 models in just 4 months. The reason cited is the less demand for these models- …
Continue reading “Bajaj testifies the Pulse and Discovers the market”
Pulsar to pulsate Bajaj
With the launch of its Pulsar 135LS, Bajaj is aiming high to wrest a substantial share in the 125-150cc segment in India. The segment is currently in the hands of Hero Honda, India Yamaha and Honda Motorcycle and Scooter India. Pulsar 135LS is the next in the Pulsar series – Pulsar 220, Pulsar 150cc and …