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It is the first time in its long journey that Hero Honda recognized the stiff fight endured by Bajaj auto over market share. Hero Honda is now under pressure to secure its position as number one and is facing a threat from its partner Honda for an anticipated exit from the tie-up. Hero Honda has …
Continue reading “Hero Honda gearing up to meet the challenge from Bajaj”
Bajaj’s target for this FY will be 4 million two wheelers from 2.9million, a 40% hike in its growth. Of this, export may constitute one million which too may find the increase from 900000 units of the last year. This fiscal may see the EBITDA (earning before interest tax, depreciation, and amortization) to cross 20%. …
Continue reading “Bajaj Auto targets sale of 4 million bikes, 3-wheelers in 2010-11”
Bajaj Auto, second largest two-wheeler maker, has more reasons to celebrate this week, for it hit a record of 5, 00,000 units of Discover DTS-Si 100cc motorbike in 225 days. The ascending petrol prices, has created more demands for the 100 cc fuel efficient segment of bikes especially, in North East regions and West Bengal …
Continue reading “Bajaj Discover DTS-Si discovers 500000 owners”
Bajaj, the pioneering auto maker, has succeeded in accruing good business with its branding strategy- an increase from last year’s 17% to 35%, said its MD. The much-awaiting Pulsar 135 is to consolidate its position in another three months- a target of 1lakh bikes of Pulsar – the other versions of Pulsar – 150cc, 180cc …
Continue reading “Bajaj plays the fiddle with brand strategy”
The future months will see more models of Pulsar and Discover rushing out the Bajaj plant. At the same time, there is equal spirit in phasing out of existing models as the company has already locked the handbars of 4 models in just 4 months. The reason cited is the less demand for these models- …
Continue reading “Bajaj testifies the Pulse and Discovers the market”
With the launch of its Pulsar 135LS, Bajaj is aiming high to wrest a substantial share in the 125-150cc segment in India. The segment is currently in the hands of Hero Honda, India Yamaha and Honda Motorcycle and Scooter India. Pulsar 135LS is the next in the Pulsar series – Pulsar 220, Pulsar 150cc and …