Ford India’s iconic driving machine ikon finally bids adieu to indian customer. Ford india has decided to phase out the ikon from February 01st. Ford has already stopped selling in metro cities or BSIV markets last year. “We will be discontinuing the Ikon. We need to reduce the number of products in our production facility to allow for new products to be launched. The first of our eight new products will be unveiled later this year.” said Michael Boneham, MD, Ford India.
We already reported to you, ford will strip down the existing fiesta and place it in a lower segment (where ikon was placed). Ford will also rechristen the current fiesta as fiesta classic. Fiesta classic will take on the likes of Maruti dzire, Toyota etios and Tata manza. Ford will bring the next generation fiesta soon and will be priced in the Rs8-Rs9 lakh price band. However Ford assures ikon customers the support for service and spare parts.